Research Article
Open Access
The Role Of Magnetic Marketing In Enhancing Marketing Efficiency: An exploratory study in the Real Estate Bank / Mosul Branch
Munther Khuder Yaqoob,
Layla jarallah Khaleel
magnetic marketing, marketing efficiency
Research Article
Open Access
Forensic Accounting Practices and Tax Revenue in Nigeria
ADEGBENRO ,
Saheed Aderemi
Forensic accounting practices, Fraud Prevention, Tax Audit, Tax Revenue
Research Article
Open Access
Macro Environmental Factors and Organisational Performance of Multinational Food and Beverages (F&B) Corporations in Lagos State, Nigeria
Adebayo Titilope D.,
Onu ,
Christopher A.,
Adeoye ,
Solomon O.,
Ayodeji. G.,
Bamidele
Macro-environment, Organisational Performance, Technological, Socio-cultural, Political, and Economic Environment.
Research Article
Open Access
Financial Inclusion: Objectives and challenges
Inclusive growth, Mechanism, economic, society
Research Article
Open Access
Brand usage, Satisfaction and Repurchase: Brand wise Analysis of Fast Moving Consumer Goods in Nizwa
Renjith Kumar. R,
Al Zahra 'Abdullah Khalifa Al Tobi,
Hudhaifa Rashid Hamed Al Hussaini,
Marwa Suleiman Saif Al Hinai
Customer Satisfaction, Repeat purchase behavior, Brand loyalty, Fast moving consumer goods
Research Article
Open Access
Fostering Job Satisfaction: Unraveling the Influence of Flexible Working Arrangements on Bank Muscat Employees in Nizwa, Oman
Diana Fernandez,
Ariam Al-Waleed Mohammed Al-Toubi,
Bayan Khalaf Mohammed Al Sabahi,
Rayyan Mohammed Rashid Al-Huseini,
Zamzam Hamed Sulaiman Al Harmali,
Ibtisam Salim Obaid Al-Abri
Flexible Working Arrangements (FWAs), Flexible Worktime, Compressed Workweek, Workplace Flexibility, Functional Flexibility, Job Satisfaction
Research Article
Open Access
Opportunities and Challenges of Applying Blockchain Technology to Social Networking Platforms in Vietnam
Blockchain technology, social networks, Vietnam, Opportunities, Challenges
Research Article
Open Access
The Effect of Social Media Influencers, Word of Mouth, and Brand Awareness on Purchasing Decisions (Case Study of Influencer Titan Tyra and Secondate cosmetic products)
Sherren ,
Helma Malini,
Erna Listiana,
Ahmad Shalahuddin,
Nur Afifah
This study investigates the impact of social media influencers and word of mouth on purchasing decisions, and brand awareness is a mediator variable in the relationship. Data were obtained from 244 respondents in Indonesia who were selected by using purposive sampling techniques. Structural Equation Modeling with AMOS 26 software was employed for data analysis. The findings revealed that word of mouth and the use of social media influencers as one of the social media marketing platforms affect purchase decisions. The indirect relationship between social media influencers through brand awareness is also very effective in increasing purchase decisions. The findings contribute to the literature by showing that the prevalence of social media influencers and word of mouth positively affect the purchasing decisions made by Indonesians regarding cosmetic items manufactured by Secondate. In addition, there is a significant effect of brand awareness on purchase decisions illustrating how consumers' impressions of a brand shape their perceptions of the confidence and security of using Secondate cosmetics.
Research Article
Open Access
Reconstruction of Donggala Small and Medium Industry Development Models Based on Human Resources
Patta Kali,
Syamsul Bachry,
Bakri Hasanuddin
Small and Medium Industries (IKM), especially Donggala woven fabrics, are the crafts of village women in several sub-districts (South Banawa District, Central Banawa District, Tanantovea District, Labuan District, and Sindue ) Donggala Regency which has been passed down from generation to generation until today. The development and development of small industries and specifically Donggala Weaving have been carried out by the Government, State-Owned Enterprises (BUMN), and Universities. Still, until now, the tiny Donggala Weaving industry has yet to experience a significant increase. This study aims to find a model for the development strategy of Small and Medium Industries, especially Donggala Weaving. Data analysis used the Interactive Model analysis method with the Nvivo 12plus application technique for windows. The study results show that the Donggala Weaving Small Industry Development Strategy Model, carried out by the Government, BUMN, and Universities must involve the private sector by taking their respective roles. This study concludes that the Government, BUMN, and universities' policies in providing education and training, facilities, and infrastructure assistance have yet to enable the Donggala Weaving artisans to develop correctly. It is hoped that in the future, there will be training activities on the use of Non-Machine Weaving Tools (ATBM) continuously. Furthermore, the artisans were made a center in each village without having to be localized in one place.
Research Article
Open Access
The Influence of Earning Per Share (Eps), Total Assets Turnover (Tato) and Debt to Equty Ratio (Der) On Company Values (Case study on Property and Real Estate Companies listed on the IDX for the 2017-2021 period).
Erika Samanta Madalena,
Eddy Winarso
This study analyzes the effect of Earning Per Share, Total Asset Turnover, and Debt To Equity Ratio on Company Value in Property and Real Estate companies listed on the Indonesia Stock Exchange in 2017-2021. Firm value in this study was measured using Tobin's Q. The population used in this study were all property and real estate companies using a purposive sampling method. The analytical method used is Multiple Linear Regression Analysis. The results of this study indicate that EPS has a negative and insignificant effect on Tobin's Q, and the TATO variable partially has a positive and significant impact on Tobin's Q. The DER variable partially has a positive and significant influence not significant to Tobin's Q. Simultaneously, it shows that EPS, TATO, and DER significantly influence Tobin's Q.
Research Article
Open Access
The Influence of Service Quality and Perceived Value on Satisfaction, Bank Image, and Customer Trust of Syari’ah Banks in Central Sulawesi Province
Sarifuddin T,
Syamsul Bachri,
Zakiyah Zahara
The excellent quality of syari'ah banking will undoubtedly create a high level of public trust in the syari'ah bank itself. Therefore this study aims to assess the effect of service quality and perceived Value on satisfaction, bank image, and customer trust in Islamic Banks in Central Sulawesi Province. This research is explanatory research using the Structural Equation Modeling (SEM) method. This research shows that service quality has a positive and significant effect on bank image at syari'ah banks in Central Sulawesi province but not substantial on customer satisfaction at syari'ah banks in Central Sulawesi province. Then perceived value positively and significantly affects customer satisfaction and bank image at Islamic banks in Central Sulawesi province. Still, perceived Value does not significantly impact customer trust in Islamic banks in Central Sulawesi province.
Research Article
Open Access
Sentiment Analysis Using Big Data User Reviews on Mobile Banking Performance in Indonesia
Willa Fatika Sari,
Rida Rahim,
Fajri Adrianto
Abstract

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Mobile Banking; Sentiment Analysis; Text Mining
Research Article
Open Access
A Study on Impact of HR Analytics in HR Decision Making in Large and Medium Organizations
Sridevi S,
M. Christopher
HR, Analytics, determining the effectiveness, strategies, Organizations
Research Article
Open Access
Foreign capital flow and economic growth: A comparative study
Kamalakannan S,
M. Christopher
Foreign capital flow, Economic growth, optimal foreign capital
Research Article
Open Access
Prevalence and Associated Risk Factors of Bovine Trypanosomosis in Nono District, West Shewa Zone, Ethiopia
Feyera Gemeda,
Hika Endalu,
Gazali Abafaji,
Amina Abdurahman
Bovine, Western Shewa, Ethiopia, Nono, prevalence, Trypanosomiasis
Research Article
Open Access
Support Supervision and Personnel Perceived Health Services Delivery at Health Centers in Busoga Region
Ivaibi Charles,
Regis Zombeire,
Prof. Dr. Miph Musoke
This study examined the effect of Support Supervision on Personnel Perceived Health Services Delivery in selected Health Centers in Busoga region, Eastern Uganda. The study was conducted basing on the following objectives; To establish the nature of support supervision in Health Centers in Busoga region. To analyse the levels of Personnel Perceived Health Services Delivery in Busoga region. To examine the relationship between support supervision and Personnel Perceived Health Services Delivery in Health Centers in Busoga Region.The study was based on the following methodological approaches; the research paradigm was post-positivistic; the research design was cross sectional survey design; total population Busoga Health Forum (2020) emphasized that among the health workers, 82 employees work at District Health Offices and 2967 employees work at health centers; target population was 1073; sample size of 651; data collection method questionnaire and interview guide and data was analysed using measurement of central tendency; Pearson’s correlation moment, path analysis and content analysis. The study findings indicated that, there exists positive correlation/relationship between the level of support supervision and Personnel Perceived Health Services Delivery in Lower district health facilities of Busoga Region (r = 0.2106). This relationship is however statistically significant (p = .001 < 0.05). Conclusion of the study: The study concluded that the support supervision affects the levels of Personnel Perceived Health Services Delivery. Recommendations of the study: The study recommended that the Ministry of Public Service should encourage ministry of health to carry out timely and routine support supervision of the health workers.
Research Article
Open Access
Information Management and Personnel Perceived Health Services Delivery at Health Centres In Busoga Region
Ivaibi Charles,
Regis Zombeire,
Prof. Dr. Miph Musoke
The study was conducted basing on the following objectives; To establish the nature of information management in Health Centers in Busoga region. To analyse the levels of Personnel Perceived Health Services Delivery in Busoga region. To examine the relationship between support supervision and Personnel Perceived Health Services Delivery in Health Centers in Busoga Region.The study was based on the following methodological approaches; the research paradigm was post-positivistic; the research design was cross sectional survey design; total population Busoga Health Forum (2020) emphasized that among the health workers, 82 employees work at District Health Offices and 2967 employees work at health centers; target population was 1073; sample size of 651; data collection method questionnaire and interview guide and data was analysed using measurement of central tendency; Pearson’s correlation moment, path analysis and content analysis.The study findings revealed that there is a correlation between information management and Personnel Perceived health services delivery in Busoga Region (r = -0.146**). This relationship is statistically significant (p = .001 < 0.05). Conclusion of the study: The study concluded that there is a correlation between information management and Personnel Perceived Health Services Delivery in Busoga Region. Recommendations of the study: The study recommended that the Ministry of Health should facilitate managers to seek for avenues that promote the review of the available information prior to decision making for Personnel Perceived Health Services Delivery.
Research Article
Open Access
Financial Knowledge, Psychological Biases, and Investment Satisfaction: Empirical Evidence from Indonesia
Sharen Velencia,
Giriati ,
Wendy ,
Rustam ,
Helma Malini
This study investigated the impact of growing psychological biases on investment satisfaction. Three psychological biases are examined: overconfidence, disposition effect, and representative. The effect of these behavioral characteristics on investment satisfaction was analyzed using financial knowledge as a moderator. This study investigated four econometric equations to describe the moderator function of financial knowledge. The interaction impact was examined using regression with a moderating variable. The analysis results indicated that overconfidence and representational bias significantly influenced investment satisfaction. Meanwhile, the disposition effect had a non-significant positive effect. Financial knowledge literacy cannot minimize these psychological biases, but it can operate as a moderating variable, as indicated by the interaction model (homologiser moderation).
Research Article
Open Access
The Role of Shopee Viral Marketing Strategies in Predicting Customer Trust and Purchase Decision
Retna Dwi Rusfanti,
Wendy ,
Bintoro Bagus Purmono,
Erna Listiana,
Mustaruddin
The phenomenon of the virality of content on social media has spawned the most recent advertising strategies for businesses. Viral marketing is a marketing strategy that encourages people to spread marketing messages to others voluntarily. Meanwhile, online customer review is a forum for exchanging customer opinions when viewing reviews from other customers on a product. Trust is the main factor that determines the success of an E-commerce platform. Customer purchasing decisions are part of customer behavior, namely the study of how individuals, groups and organizations select, buy, use, and dispose of goods, services, ideas or experiences to satisfy their needs and wants. This research examined how viral marketing and online customer reviews influenced purchasing decisions with online trust as an intervening variable in Shopee e-commerce. The hypothesis built in this study was tested by using a causal design approach. The test tool used Structural Equation Modeling (SEM) with the AMOS 26 statistical tool to see the relationship between the independent and dependent variables. The data collection method used a questionnaire with 250 respondents. The results of this study indicated that viral marketing and online customers had a positive and significant effect on online trust. As for viral marketing and online customer reviews, they positively and significantly affected purchase decisions. In conclusion, online trust positively and significantly affects purchase decisions and significantly influences viral marketing and online customer reviews.
Research Article
Open Access
The Art of Strategic Success: Exploring the Intersection of Alignment, Thinking, Response, and Competitiveness
Strategic Alignment, Strategic thinking, Strategic Response, Competitiveness, competitive advantage
Research Article
Open Access
Reducing the Costs of Transporting Multiple Products (Linear Transport Problems) Using Excel QM
The transportation model is a well-recognized and applied algorithm in the distribution of products of logistics operations in enterprises. Multiple forms of solution are algorithmic and technological, which are applied to determine the optimal allocation of one type of product. In this research, the general formulation of the transport model by means of linear programming, where the optimal solution is integrated for different types of related products, and through a digital, dynamic, easy illustration Develops understanding of the Computer in Excel QM program. When choosing, the implementation of the form in the organization is provided.
Research Article
Open Access
Measuring the impact of the quality of accounting information on banking financial performance a comparative study between the Bank of Baghdad and Bank ABC
Nawar Makttoofa,
Hazem Alib
the quality of accounting information, financial performance, performance indicators
Research Article
Open Access
Contextualizing Halal Certification for Korean Cosmetics Company
Helma Malini,
Heedong Yang,
Sulim Kim
This study aims to investigate the parameters necessary for a Korean cosmetics company to become a global Halal hub. In this context, this exploratory research article used a semi-structured in-depth interview to determine the perspectives of Korean cosmetics companies on Halal requirements for entering the global market. According to the study's findings, distribution channel, market penetration, and Halal Certification are vital. Since this is an experimental project, it offers Korean cosmetics companies some insights on the establishment of a Halal hub. This study has the practical effect of offering a new door for any cosmetics company that desires to be a Halal hub. In this paper, the important aspects for building readiness to enter a nation with Halal criteria are presented. In addition, this study seeks to impact the perceptions and attitudes of Korean cosmetics companies. Lastly, this is one of the first studies to investigate the attitudes of Korean cosmetics companies regarding crucial characteristics that Korean cosmetics companies should prioritize if they intend to develop a global Halal hub.
Research Article
Open Access
The Influence of Individual Characteristics, Job Characteristics, and Organizational Characteristics on Career Development Through Leaders' Policies on PT. Makassar Raya Motorcycle in Central Sulawesi
Rukhayati ,
Syahir Natsir,
Bakri Hasanudin
Human resource development at PT. Makassar Raya Motor in Central Sulawesi is carried out through the stages of the selection process and adjusting the company's needs. This is done to obtain the right human resources in the correct position at the right time. This refers to the idea that in the future, the quality of work life can increase the role of employees towards the company, of course through a career development process. Employees will improve at work by implementing a career development system, leading to increased company performance. This study aims to explain the relationship between the constructs (individual characteristics, job characteristics, organizational characteristics, career development, and leadership policies) and understand the five constructs' meanings. The analytical tool used is PLS-SEM, which consists of two sub-models: the measurement model, often called the outer model, and the structural model, often called the inner model. The test results show that individual characteristic variables, job characteristics, and organizational characteristics do not affect the career development of employees of PT. Makassar Raya Motor in Central Sulawesi, while personal factors, job characteristics, and organizational characteristics significantly influence career development through leadership policies at PT. Makassar Raya Motor in Central Sulawesi
Research Article
Open Access
The Influence of Service Quality and Digital Services on Corporate Image, Trust, Satisfaction, and Their Impact on Consumer Loyalty at Bank Syariah Indonesia Palu Branch
Marjun ,
Syamsul Bachri,
Maskuri Sutomo
Islamic Bank; BSI; Service Quality; Digital Services; Bank Image; Trust; Satisfaction; Loyalty
Research Article
Open Access
Fear of Missing Out in Cenntenials: How Social Media Contents Affects Online Impulse Buying in E-Commerce?
Tara Syafira Zanjabila,
Heriyadi ,
Erna Listiana,
Ahmad Shalahuddin,
M.Hanafi A Syukur
Today, internet and technology have become an inseparable part of daily life. People who are afraid to be left behind from the experiences and products offered by e-commerce seem to suffer FOMO. Besides, the influences from the contents provided by e-commerce tend to make consumers afraid to be left behind from the information or the products offered causing impulsive actions. Therefore, this research aimed to discover the effects of social media content on impulse buying tendencies mediated by FOMO and to see the effects of social media content on online impulse buying through intervening impulse buying tendencies. This study is novel because it involves e-commerce companies providing information and practicality to consumers and also includes the factor of centennials generations who are familiar with the technology. The data collection method employed an online questionnaire with a purposive sampling technique consisting of 202 people as the respondent. This study used Structural Equation Modelling (SEM) with the aid of AMOS 26 software, which showed that SMC positively and significantly could make individuals felt FOMO which led to impulsive online buying.
Research Article
Open Access
The Importance of Leadership on Employee Performance in the Millennial Generation with Organizational Commitment as a Mediator Variable
Adelia Putri Adiko,
Maria Christiana I. K,
Ilzar Daud,
Heriyadi ,
Titik Rosnani
Millennials in the workplace are a "trendy" issue in academic and media studies. They are portrayed as vulnerable, intolerant, dependent, and high maintenance. It is a challenge for a leader, and leadership style has an important role in overcoming performance effectiveness and strengthening Commitment to the organization. This study aimed to determine the Importance of Leadership on Employee Performance in the Millennial Generation: Organizational Commitment as a Mediator Variable. Data were presented and analyzed using quantitative methods. Data collection was carried out by distributing questionnaires to 250 Millennials who worked in private companies in the West Kalimantan area. The results of the research based on calculations using SEM AMOS 26 showed that there was an influence of leadership style on Employee Performance. The results also indicated that Organizational Commitment mediated the relationship between leadership style and Employee performance in the Millennial Generation.
Research Article
Open Access
Impact of Public Debt and Export on the Performance of the Nigerian Economy
Abel Okonta,
Bernhard Ishioro
There have been a steady rise in Nigeria debt profile which has been greeted with dwindling export earnings due and an ever increasing debt servicing obligations it is based on this, the study examined the impact of public debt and export on the performance of the Nigerian economy from 1985 to 2020 by employing Autoregressive Distributed Lag as well as the Error Correction Model (ECM) techniques. The ARDL Bounds Test results confirmed that there is a long-run equilibrium relationship among the variables. The results of the Error Correction Mechanism (ECM) showed that domestic debt and export have a significant impact on economic performance in Nigeria through the existence of stable long-term equilibrium relationship among the variables employed in the model. Therefore, this study recommends that government fiscal policies should aim at funding critical infrastructural facilities and capital projects. This will ensure that the ratio of capital expenditure to fiscal deficit increases to sustainable level.
Research Article
Open Access
The Influence of K-POP Girlband as Celebrity Endorsement on Attitudes towards Brands and Advertisements on Consumer Repurchase Intentions (Study on K-POP Girlband ITZY with UHT Ultramilk Dairy in Indonesia)
Yogi Andra Pratama,
Anwar Azazi,
Erna Listiana,
Helma Malini,
Wenny Pebrianti
The ability of expertise from celebrity characteristics is closely related to the characteristics of consumers to decide on repurchasing activities on a brand or item on the market. This study attempted to examine consumer repurchasing actions of UHT milk products produced by Ultramilk with K-POP celebrity endorsers ITZY which became the re-attention to product attitudes and advertising between consumers and K-POP celebrities. The testing of the hypothesis instrument in this study has tested the relationship between celebrity endorsements with attitudes toward products and advertising, celebrity endorsements with product repurchase intention, attitudes toward products with repurchase intention and advertising attitudes with repurchase intention for Ultramilk products. Completion of the instrument using the Structural Equation Model (SEM) analysis technique determined by the Model Fit Test and parameter test results. This study involved 110 respondents in data questionnaires. The results showed that the K-POP ITZY Celebrity Endorsement variable did not statistically impact the repurchase activity of Ultramilk UHT dairy products, so this meant a lack of Ultramilk brand building which required the company to have expertise with the media. Advertising that focuses on uniqueness and credibility is the key to finishing celebrity media in built advertisements. At the end of the study, it can provide a hope to examine indicators of cultural diversity in K-POP celebrity media advertising as a variable of fans and branding by K-POP celebrities in the future.
Research Article
Open Access
The Effect of Financial Performance on Funding Policy and its Impact on Stock Performance in the Manufacturing Industry on the Indonesia Stock Exchange
Guasmin ,
Djayani Nurdin,
Muhammad Yunus Kasim
Donggala Weaving IKM Development Strategy Model; Human Resources
Research Article
Open Access
Long Term Investment and Financial Performance of Insurance Companies in Juba county, South Sudan.
Mrs. Dhor Margaret Kuei,
Rashid Simiyu Fwamba,
Arnety Makokha
Long term investment, Financial performance, Investment practices, Innovative practices Financial Performance
Research Article
Open Access
The Influence of Individual Characteristics, Job Characteristics, and Organizational Characteristics on Career Development Through Leaders' Policies on PT. Makassar Raya Motorcycle in Central Sulawesi
Rukhayati ,
Syahir Natsir,
Bakri Hasanudin
Human resource development at PT. Makassar Raya Motor in Central Sulawesi is carried out through the stages of the selection process and adjusting the company's needs. This is done to obtain the right human resources in the correct position at the right time. This refers to the idea that in the future, the quality of work life can increase the role of employees towards the company, of course through a career development process. Employees will improve at work by implementing a career development system, leading to increased company performance. This study aims to explain the relationship between the constructs (individual characteristics, job characteristics, organizational characteristics, career development, and leadership policies) and understand the five constructs' meanings. The analytical tool used is PLS-SEM, which consists of two sub-models: the measurement model, often called the outer model, and the structural model, often called the inner model. The test results show that individual characteristic variables, job characteristics, and organizational characteristics do not affect the career development of employees of PT. Makassar Raya Motor in Central Sulawesi, while personal factors, job characteristics, and organizational characteristics significantly influence career development through leadership policies at PT. Makassar Raya Motor in Central Sulawesi
Research Article
Open Access
Influence of Internal Factors and External Factors of the Company Against Company Value with Profitability as an Intervening Variable (Case Study of the Manufacturing Industry on the Indonesian Stock Exchange)
Burhanuddin ,
Muslimin ,
Darman
Internal Factors; External Factors; Company Value; Profitability
Research Article
Open Access
The Effect of Sectoral Economic Growth on Poverty in Indonesia
Indra Yadi Putra,
M. Shabri Abd. Majid,
Vivi Silvia
Poverty, Sectoral economic growth, Agriculture, Industry, Trade.