The current research aims to identify the role of magnetic marketing with its dimensions (market segmentation, advertising message, and media) as the independent variable, which the organization is trying through its use to work to attract customers to its products, through the use of many traditional and non-traditional advertising media and at the same time the organization is trying to invest its resources In accomplishing its marketing activities at the lowest possible cost to enhance marketing efficiency as the dependent variable, and to achieve the objectives of the research, the real estate bank in the city of Mosul was chosen as a sample for research. To implement this research, a questionnaire was designed, which consisted of (20) indicators to measure the two variables of the research, and (45) questionnaires were distributed to the individuals surveyed and represented by individuals working in the bank, and a number of statistical measures were used through the SPSS Ver26 program, as the values ​​of correlation coefficients were calculated. And the effect between the two variables, and the research assumed two main hypotheses, one of which is that there is no significant effect of magnetic marketing on marketing efficiency. The researchers reached a number of conclusions, including: The organization's adoption of magnetic marketing concepts would enhance its marketing efficiency, continuity and growth in the market.

Organizational performance is crucial for demonstrating the development and effectiveness of the organization because it shows the combination of actions and outcomes that contribute to the organization's success. The Food and Beverages (F&B) sector is facing several challenges leading to performance constraints such as high operating costs, inflation, lack of competitive information and data, lack of strategic marketing plan and lack of infrastructure due to macro-environmental influences. Thus, the aim of the current research is to examine how macro-environmental factors affect the performance of selected multi-national Food and Beverages (F&B) corporations based in Lagos State, Nigeria. A cross-sectional survey research design was used in the study. The study employed a survey research method involving 7200 employees from five prominent Food and beverage (F&B) corporations in Lagos State, Nigeria. The Taro Yamane equation was utilized to calculate the total sample size, which was 417 from the entire population. A reliable and valid questionnaire was used to gather the data, which had a Cronbach's alpha>0.7. The examination process was carried out using both descriptive and inferential statistics, executed using SPSS version 26. Findings revealed that macro-environmental factors have a significant effect on the organizational performance of multinational corporations in Lagos State, Nigeria (Adj. R2 = 0.520, F (3,345) = 95.402, p<0.05). This study concludes that the macro environment influences are also a significant factor in shaping the organizational performance of multinational Food and beverage (F&B) corporations in Lagos State, Nigeria. The study proposes that the management and staff should prioritize the macro-environmental aspects of the organization, such as political, economic, sociocultural and technological environment, to enhance its overall effectiveness.

The number of competitive brands in the FMCG category has increased over the years and this research analyses consumer’s preference, satisfaction and loyalty of daily consumer product brands. This study aims to identify the brand usage of selected FMCG products, satisfaction, brand loyalty of consumers. A sample of 277 Omani consumers are selected for the study from Nizwa. The findings of the study revealed that 34% of the consumers use the Rainbow brand of evaporated milk. It is the most consistent brand in satisfaction among the Omani consumers. 20% of the consumers strongly recommend and 45% recommend the evaporated milk brand to their friends and relatives. 28% of the consumers will definitely buy the same brand of evaporated milk again. In Arabic bread, 42% of the consumers use Al Kowther brand. 32% of the Omani consumers prefer Dahabi brand. Al Kowther is the most consistent brand in satisfaction among the Omani consumers. 21% of the consumers will strongly recommend and 43% will recommend Arabic bread brands to others. 25% of the consumers are definitely willing to buy the same brand of Arabic bread. In the case of yoghurt, 50% of the consumers use Mazoon brand of yoghurt. 38% of the Omani consumers prefer Almarai brand. A’Safwah is the highest and most consistent brand in satisfaction. 36% of consumers will strongly recommend and 43% of consumers will recommend yoghurt brands to their friends and relatives. 47% of the consumers would definitely repurchase the same brand of Yoghurt. It is proved that there is no significant relationship between gender, age with satisfaction and repurchase of products. Nestle and Almarai evaporated milk brands should focus more into taste, price and availability of these brands in Nizwa. For Arabic bread brands, it is recommended that Dahabi as a national brand should improve freshness, taste and availability in the market. Yoghurt consumers choose the favorite brand because of taste, more hygienic, freshness and nutritional value. A’Safwah can adopt some sales promotion, improvement on packaging and organize some events to create more word of mouth among the satisfied consumers. The results of this study would be useful for brand marketers to apply appropriate strategies for their growth. Future studies on this area is essential and should address by widening the area of study and FMCG products.

Human resource is an asset of any organization. The rapid trend of changes and social issues in managing the workforce have forced organizations to look for innovative ways of enhancing the job satisfaction of employees resulting in better productivity. Among these innovative approaches include the provision of Flexible Working Arrangements (FWAs). The purpose of this exploratory research was to investigate the effects of FWAs, i.e., flexible worktime, compressed workweek, workplace flexibility and functional flexibility on job satisfaction from the perspective of Bank employees in Nizwa, Oman. Such a study is relevant as it examines how the implementation of innovative ways of enhancing job satisfaction such as provision of Flexible Work Arrangements can impact job satisfaction and can go a long way to reduce stress and enhance the employee productivity. Based on the results, the study aims to come up with recommendations on how to improve the satisfaction and employee performance levels so as to improve the efficiency of the bank. Since it is a case study, the population of the study consist of 130 Bank Muscat branch employees in Nizwa; out of which 98% responses were collected. A primary data collection method was implemented using a structured questionnaire. For achieving the objectives of the study, both descriptive and inferential analysis were conducted. Apart from the descriptive statistics, the Chi-square test, to test the association of demographic factors on the type of FWA preferred, the correlation and Multiple Regression analysis to study the relationship and impact of FWAs on job satisfaction are used. The results show that except for child care and dependent adult care needs of the employees, the other demographic variables are not significantly associated with the type of flexible work arrangements preferred by the employees. The study reveals that there is significant positive effect of workplace flexibility (r = 0.409, β = 0.413, p = 0.001) and functional flexibility (r = 0.429, β = 0.431, p = 0.000) on job satisfaction. This means that increase in the workplace flexibility and functional flexibility enhances job satisfaction of the bank employees. The study reveals that 34.7% of the variance in job satisfaction is explained by the four independent variables studied. Nevertheless, this study found out that there is no significant relationship of flexible worktime and compressed workweek on job satisfaction (r = 0.190 and p = 0.065). The research concludes with recommendations on improving the provision of Flexible Work Arrangements so as to enhance job satisfaction and improve productivity. Therefore, since the provision of FWAs is at nascent stage, further studies on the effect of Flexible Work Arrangements covering more variables that were not put into consideration in this study from the employees’ context are highly recommended. The study is expected to provide scope for further researches in the field covering more institutions across the Sultanate.

Blockchain technology, known for its enhanced security, transparency and decentralization, is being adopted globally. As a rapidly growing economy, Vietnam has also expressed interest in leveraging this technology for social media platforms to facilitate business activities and ensure data integrity. This article comprehensively analyses the opportunities and challenges associated with implementing blockchain technology on social networking platforms in Vietnam. The study's findings are of utmost importance for the future of social communication and blockchain technology, providing valuable insights for individuals, businesses and the government to develop strategies that promote the successful adoption and implementation of blockchain-based social networking platforms in Vietnam.

This study investigates the impact of social media influencers and word of mouth on purchasing decisions, and brand awareness is a mediator variable in the relationship. Data were obtained from 244 respondents in Indonesia who were selected by using purposive sampling techniques. Structural Equation Modeling with AMOS 26 software was employed for data analysis. The findings revealed that word of mouth and the use of social media influencers as one of the social media marketing platforms affect purchase decisions. The indirect relationship between social media influencers through brand awareness is also very effective in increasing purchase decisions. The findings contribute to the literature by showing that the prevalence of social media influencers and word of mouth positively affect the purchasing decisions made by Indonesians regarding cosmetic items manufactured by Secondate. In addition, there is a significant effect of brand awareness on purchase decisions illustrating how consumers' impressions of a brand shape their perceptions of the confidence and security of using Secondate cosmetics.

Small and Medium Industries (IKM), especially Donggala woven fabrics, are the crafts of village women in several sub-districts (South Banawa District, Central Banawa District, Tanantovea District, Labuan District, and Sindue ) Donggala Regency which has been passed down from generation to generation until today. The development and development of small industries and specifically Donggala Weaving have been carried out by the Government, State-Owned Enterprises (BUMN), and Universities. Still, until now, the tiny Donggala Weaving industry has yet to experience a significant increase. This study aims to find a model for the development strategy of Small and Medium Industries, especially Donggala Weaving. Data analysis used the Interactive Model analysis method with the Nvivo 12plus application technique for windows. The study results show that the Donggala Weaving Small Industry Development Strategy Model, carried out by the Government, BUMN, and Universities must involve the private sector by taking their respective roles. This study concludes that the Government, BUMN, and universities' policies in providing education and training, facilities, and infrastructure assistance have yet to enable the Donggala Weaving artisans to develop correctly. It is hoped that in the future, there will be training activities on the use of Non-Machine Weaving Tools (ATBM) continuously. Furthermore, the artisans were made a center in each village without having to be localized in one place.

The excellent quality of syari'ah banking will undoubtedly create a high level of public trust in the syari'ah bank itself. Therefore this study aims to assess the effect of service quality and perceived Value on satisfaction, bank image, and customer trust in Islamic Banks in Central Sulawesi Province. This research is explanatory research using the Structural Equation Modeling (SEM) method. This research shows that service quality has a positive and significant effect on bank image at syari'ah banks in Central Sulawesi province but not substantial on customer satisfaction at syari'ah banks in Central Sulawesi province. Then perceived value positively and significantly affects customer satisfaction and bank image at Islamic banks in Central Sulawesi province. Still, perceived Value does not significantly impact customer trust in Islamic banks in Central Sulawesi province.

Mobile banking is very competitive after becoming a form of innovation in the banking sector in the context of financial technology. The purpose of this study is to analyze the performance of mobile banking using bank user reviews through text mining. This study used the Knowledge Discovery in Database (KDD) method to compare the performance of 4 mobile banking in Indonesia for the January-September 2022 period. The modeling carried out is Machine Learning (ML) through the Naïve Bayes Classifier Algorithm. This study found three findings related to the performance of mobile banking. First, the highest accuracy value obtained from the modeling results of the Naïve Bayes Algorithm was 90% on BRImo. Second, the highest positive sentiment was 54.8% on Livin' by Mandiri and the highest negative sentiment was 49% on BCA Mobile. Third, generally, the positive sentiment produced more 47% than the negative sentiment 40%. This study suggests that banking companies have to make improvements to the performance and system of the mobile banking application based on the results of review evaluations in accordance with customer needs.

This study examined the effect of Support Supervision on Personnel Perceived Health Services Delivery in selected Health Centers in Busoga region, Eastern Uganda. The study was conducted basing on the following objectives; To establish the nature of support supervision in Health Centers in Busoga region. To analyse the levels of Personnel Perceived Health Services Delivery in Busoga region. To examine the relationship between support supervision and Personnel Perceived Health Services Delivery in Health Centers in Busoga Region.The study was based on the following methodological approaches; the research paradigm was post-positivistic; the research design was cross sectional survey design; total population Busoga Health Forum (2020) emphasized that among the health workers, 82 employees work at District Health Offices and 2967 employees work at health centers; target population was 1073; sample size of 651; data collection method questionnaire and interview guide and data was analysed using measurement of central tendency; Pearson’s correlation moment, path analysis and content analysis. The study findings indicated that, there exists positive correlation/relationship between the level of support supervision and Personnel Perceived Health Services Delivery in Lower district health facilities of Busoga Region (r = 0.2106). This relationship is however statistically significant (p = .001 < 0.05). Conclusion of the study: The study concluded that the support supervision affects the levels of Personnel Perceived Health Services Delivery. Recommendations of the study: The study recommended that the Ministry of Public Service should encourage ministry of health to carry out timely and routine support supervision of the health workers.

The study was conducted basing on the following objectives; To establish the nature of information management in Health Centers in Busoga region. To analyse the levels of Personnel Perceived Health Services Delivery in Busoga region. To examine the relationship between support supervision and Personnel Perceived Health Services Delivery in Health Centers in Busoga Region.The study was based on the following methodological approaches; the research paradigm was post-positivistic; the research design was cross sectional survey design; total population Busoga Health Forum (2020) emphasized that among the health workers, 82 employees work at District Health Offices and 2967 employees work at health centers; target population was 1073; sample size of 651; data collection method questionnaire and interview guide and data was analysed using measurement of central tendency; Pearson’s correlation moment, path analysis and content analysis.The study findings revealed that there is a correlation between information management and Personnel Perceived health services delivery in Busoga Region (r = -0.146**). This relationship is statistically significant (p = .001 < 0.05). Conclusion of the study: The study concluded that there is a correlation between information management and Personnel Perceived Health Services Delivery in Busoga Region. Recommendations of the study: The study recommended that the Ministry of Health should facilitate managers to seek for avenues that promote the review of the available information prior to decision making for Personnel Perceived Health Services Delivery.

The phenomenon of the virality of content on social media has spawned the most recent advertising strategies for businesses. Viral marketing is a marketing strategy that encourages people to spread marketing messages to others voluntarily. Meanwhile, online customer review is a forum for exchanging customer opinions when viewing reviews from other customers on a product. Trust is the main factor that determines the success of an E-commerce platform. Customer purchasing decisions are part of customer behavior, namely the study of how individuals, groups and organizations select, buy, use, and dispose of goods, services, ideas or experiences to satisfy their needs and wants. This research examined how viral marketing and online customer reviews influenced purchasing decisions with online trust as an intervening variable in Shopee e-commerce. The hypothesis built in this study was tested by using a causal design approach. The test tool used Structural Equation Modeling (SEM) with the AMOS 26 statistical tool to see the relationship between the independent and dependent variables. The data collection method used a questionnaire with 250 respondents. The results of this study indicated that viral marketing and online customers had a positive and significant effect on online trust. As for viral marketing and online customer reviews, they positively and significantly affected purchase decisions. In conclusion, online trust positively and significantly affects purchase decisions and significantly influences viral marketing and online customer reviews.

This study investigated the impact of growing psychological biases on investment satisfaction. Three psychological biases are examined: overconfidence, disposition effect, and representative. The effect of these behavioral characteristics on investment satisfaction was analyzed using financial knowledge as a moderator. This study investigated four econometric equations to describe the moderator function of financial knowledge. The interaction impact was examined using regression with a moderating variable. The analysis results indicated that overconfidence and representational bias significantly influenced investment satisfaction. Meanwhile, the disposition effect had a non-significant positive effect. Financial knowledge literacy cannot minimize these psychological biases, but it can operate as a moderating variable, as indicated by the interaction model (homologiser moderation).

The transportation model is a well-recognized and applied algorithm in the distribution of products of logistics operations in enterprises. Multiple forms of solution are algorithmic and technological, which are applied to determine the optimal allocation of one type of product. In this research, the general formulation of the transport model by means of linear programming, where the optimal solution is integrated for different types of related products, and through a digital, dynamic, easy illustration Develops understanding of the Computer in Excel QM program. When choosing, the implementation of the form in the organization is provided.

This study aims to investigate the parameters necessary for a Korean cosmetics company to become a global Halal hub. In this context, this exploratory research article used a semi-structured in-depth interview to determine the perspectives of Korean cosmetics companies on Halal requirements for entering the global market. According to the study's findings, distribution channel, market penetration, and Halal Certification are vital. Since this is an experimental project, it offers Korean cosmetics companies some insights on the establishment of a Halal hub. This study has the practical effect of offering a new door for any cosmetics company that desires to be a Halal hub. In this paper, the important aspects for building readiness to enter a nation with Halal criteria are presented. In addition, this study seeks to impact the perceptions and attitudes of Korean cosmetics companies. Lastly, this is one of the first studies to investigate the attitudes of Korean cosmetics companies regarding crucial characteristics that Korean cosmetics companies should prioritize if they intend to develop a global Halal hub.

Human resource development at PT. Makassar Raya Motor in Central Sulawesi is carried out through the stages of the selection process and adjusting the company's needs. This is done to obtain the right human resources in the correct position at the right time. This refers to the idea that in the future, the quality of work life can increase the role of employees towards the company, of course through a career development process. Employees will improve at work by implementing a career development system, leading to increased company performance. This study aims to explain the relationship between the constructs (individual characteristics, job characteristics, organizational characteristics, career development, and leadership policies) and understand the five constructs' meanings. The analytical tool used is PLS-SEM, which consists of two sub-models: the measurement model, often called the outer model, and the structural model, often called the inner model. The test results show that individual characteristic variables, job characteristics, and organizational characteristics do not affect the career development of employees of PT. Makassar Raya Motor in Central Sulawesi, while personal factors, job characteristics, and organizational characteristics significantly influence career development through leadership policies at PT. Makassar Raya Motor in Central Sulawesi

Millennials in the workplace are a "trendy" issue in academic and media studies. They are portrayed as vulnerable, intolerant, dependent, and high maintenance. It is a challenge for a leader, and leadership style has an important role in overcoming performance effectiveness and strengthening Commitment to the organization. This study aimed to determine the Importance of Leadership on Employee Performance in the Millennial Generation: Organizational Commitment as a Mediator Variable. Data were presented and analyzed using quantitative methods. Data collection was carried out by distributing questionnaires to 250 Millennials who worked in private companies in the West Kalimantan area. The results of the research based on calculations using SEM AMOS 26 showed that there was an influence of leadership style on Employee Performance. The results also indicated that Organizational Commitment mediated the relationship between leadership style and Employee performance in the Millennial Generation.

There have been a steady rise in Nigeria debt profile which has been greeted with dwindling export earnings due and an ever increasing debt servicing obligations it is based on this, the study examined the impact of public debt and export on the performance of the Nigerian economy from 1985 to 2020 by employing Autoregressive Distributed Lag as well as the Error Correction Model (ECM) techniques. The ARDL Bounds Test results confirmed that there is a long-run equilibrium relationship among the variables. The results of the Error Correction Mechanism (ECM) showed that domestic debt and export have a significant impact on economic performance in Nigeria through the existence of stable long-term equilibrium relationship among the variables employed in the model. Therefore, this study recommends that government fiscal policies should aim at funding critical infrastructural facilities and capital projects. This will ensure that the ratio of capital expenditure to fiscal deficit increases to sustainable level.

Today, internet and technology have become an inseparable part of daily life. People who are afraid to be left behind from the experiences and products offered by e-commerce seem to suffer FOMO. Besides, the influences from the contents provided by e-commerce tend to make consumers afraid to be left behind from the information or the products offered causing impulsive actions. Therefore, this research aimed to discover the effects of social media content on impulse buying tendencies mediated by FOMO and to see the effects of social media content on online impulse buying through intervening impulse buying tendencies. This study is novel because it involves e-commerce companies providing information and practicality to consumers and also includes the factor of centennials generations who are familiar with the technology. The data collection method employed an online questionnaire with a purposive sampling technique consisting of 202 people as the respondent. This study used Structural Equation Modelling (SEM) with the aid of AMOS 26 software, which showed that SMC positively and significantly could make individuals felt FOMO which led to impulsive online buying.

The ability of expertise from celebrity characteristics is closely related to the characteristics of consumers to decide on repurchasing activities on a brand or item on the market. This study attempted to examine consumer repurchasing actions of UHT milk products produced by Ultramilk with K-POP celebrity endorsers ITZY which became the re-attention to product attitudes and advertising between consumers and K-POP celebrities. The testing of the hypothesis instrument in this study has tested the relationship between celebrity endorsements with attitudes toward products and advertising, celebrity endorsements with product repurchase intention, attitudes toward products with repurchase intention and advertising attitudes with repurchase intention for Ultramilk products. Completion of the instrument using the Structural Equation Model (SEM) analysis technique determined by the Model Fit Test and parameter test results. This study involved 110 respondents in data questionnaires. The results showed that the K-POP ITZY Celebrity Endorsement variable did not statistically impact the repurchase activity of Ultramilk UHT dairy products, so this meant a lack of Ultramilk brand building which required the company to have expertise with the media. Advertising that focuses on uniqueness and credibility is the key to finishing celebrity media in built advertisements. At the end of the study, it can provide a hope to examine indicators of cultural diversity in K-POP celebrity media advertising as a variable of fans and branding by K-POP celebrities in the future.