iarjbmIARJBMIARJBM2708-5147https://doi.org/10.47310/iarjbm.2023.v04i01.035The Role of Magnetic Marketing in Enhancing Marketing Efficiency: An exploratory study in the Real Estate Bank / Mosul BranchMuntherKhuderYaqoobLaylajarallahKhaleelThe current research aims to identify the role of magnetic marketing with its dimensions (market segmentation, advertising message, and media) as the independent variable, which the organization is trying through its use to work to attract customers to its products, through the use of many traditional and non-traditional advertising media and at the same time the organization is trying to invest its resources In accomplishing its marketing activities at the lowest possible cost to enhance marketing efficiency as the dependent variable, and to achieve the objectives of the research, the real estate bank in the city of Mosul was chosen as a sample for research. To implement this research, a questionnaire was designed, which consisted of (20) indicators to measure the two variables of the research, and (45) questionnaires were distributed to the individuals surveyed and represented by individuals working in the bank, and a number of statistical measures were used through the SPSS Ver26 program, as the values ​​of correlation coefficients were calculated. And the effect between the two variables, and the research assumed two main hypotheses, one of which is that there is no significant effect of magnetic marketing on marketing efficiency. The researchers reached a number of conclusions, including: The organization's adoption of magnetic marketing concepts would enhance its marketing efficiency, continuity and growth in the market.