Research aims to boost company's sales by leveraging its influence on its customers. Therefore, social and demographic influences on behavioral buying were studied. Iraqi General Company for Foodstuff Trading was chosen as research site and (85) individuals from company's managers and customers were interviewed to complete a questionnaire. It concluded that social influences play a significant role in consumers' behavioral buying and cannot be ignored. Research recommends that companies pay attention to demographic influences because they influence consumer behavioral buying. Company can achieve this through market analysis techniques and customer databases, which will maximize company's sales and profitability.

This study examines the influence of work-life balance, job satisfaction and work engagement on turnover intention, with mentoring as a moderating variable. The research is motivated by the growing concern of high turnover intention in the banking industry, which poses challenges to organizational sustainability and employee retention. The study employed a quantitative approach by distributing structured questionnaires to 120 employees of Bank BTN in Jakarta, followed by statistical analysis using Structural Equation Modeling (SEM-PLS). The results show that work-life balance, job satisfaction and work engagement have significant negative effects on turnover intention, indicating that employees with better balance, satisfaction and engagement are less likely to consider leaving their jobs. Furthermore, mentoring was found to play a moderating role by strengthening the positive impacts of these variables on reducing turnover intention. This finding highlights the importance of mentoring not only as a support mechanism for employee development but also as a strategic tool for improving retention and reducing turnover risk in the banking sector. The study contributes both theoretically and practically to the fields of human resource management and organizational behavior, particularly in designing interventions to enhance employee commitment and stability.

This research aims to demonstrate the impact of the quality of financial accounting information on the accuracy of preparing cash budgets and the efficiency of liquidity management, with application to Al-Warka Bank for Investment and Finance. The importance of the study stems from the vital role that accounting information plays in supporting financial and banking decisions, as the cash budget is considered a key tool for planning and controlling cash flows to ensure the optimal use of liquidity. The research adopted the descriptive–analytical approach by collecting data through a questionnaire distributed to a sample of employees working in the bank’s financial and accounting departments, in addition to analyzing a number of financial reports. Appropriate statistical methods were used to test the research hypotheses, particularly correlation and regression analysis. The order that mirror In the picture directly on to improve efficiency administration Liquidity in The bank. As well. Bent the study that features quality information, like suitability and reliability and timing and susceptibility For comparison, affect In degrees varying, and it was For my element Timing and reliability Impact The most prominent.

This study aimed to analyze the impact of financial technology (FinTech) on enhancing the efficiency of public resource management and reducing financial waste in Egypt from 2019 to 2024. The research employed a mixed-methods approach, incorporating quantitative analysis of data from 20 Egyptian banks and a case study of the Central Bank of Egypt’s policies. The study focused on two key variables: credit card balances and technological assets. The findings revealed a significant 65% reduction in transaction costs, alongside an increase in financial inclusion rates from 27% to 43%. Additionally, blockchain technologies contributed to a 22% decrease in financial fraud. However, the study identified challenges such as cyberattacks affecting 18% of platforms and regulatory gaps present in 40% of Arab countries. Based on these findings, the study recommends strengthening digital infrastructure, adopting regulatory frameworks that support financial innovation, and prioritizing the development of cybersecurity legislation to keep pace with rapid technological advancements.

Purpose: This review synthesizes empirical and conceptual scholarship on artificial-intelligence-driven recruitment and HR automation to identify consistent findings, methodological limitations and future research agendas.  Design/methodology/approach: Eleven peer-reviewed studies published between 2001 and 2025 were analyzed. The corpus spans survey research, systematic and scoping reviews, bibliometric analyses, technological evaluations and qualitative interviews. Comparative gap analysis of the distilled cross-cutting themes.  Findings: AI adoption in recruitment is widespread-up to 78% of surveyed organizations employ at least one tool, achieving reported time-to-hire reductions of 30-63% and perceived productivity gains of 80%. Despite these benefits, the evidence base is dominated by cross-sectional, self-report designs situated in large Anglophone firms, which restricts causal claims and generalizability. Recruitment remains the primary focus; downstream HR functions, long-term organizational outcomes and candidate experiences are understudied. Although ethical governance frameworks abound conceptually, few have been empirically validated, leaving bias, transparency and privacy concerns insufficiently measured. Originality/value: By juxtaposing findings and research gaps across diverse methodologies, sectors and time periods, this review offers the most comprehensive, up-to-date map of smart recruitment scholarship and articulates a prioritized research agenda emphasizing longitudinal, contextually diverse and ethically grounded investigations.

A survey of a sample of Middle East Investment Bank customers was conducted to determine the influence of engagement marketing and brand personality on customer retention in the face of growing competition in the banking sector and the need to develop innovative marketing strategies to retain customers and encourage sustained engagement with the bank. A descriptive-analytical method was used, with data collected using a structured questionnaire distributed to the customers of the bank. To test the research hypotheses, the data were analyzed using suitable statistical methods such as correlation analysis and multiple regression analysis and the findings show that engagement marketing has a statistically significant positive effect on customer retention, brand personality plays a vital role in influencing customer attitudes and loyalty and the combined effect of engagement marketing and brand personality produces a synergistic effect that further enhances customer retention. The research suggests that banks should implement new marketing strategies and utilize new technologies to design engagement customer experiences and that they should also invest in reinforcing their brand image to align with customer values and aspirations to enhance loyalty and long-term engagement.

Strategic alignment is one of the key topics that organizations, especially strategic business enterprises, focus on. It plays a crucial role in modern business organizations operating in a dynamic and rapidly changing environment characterized by intensified competition. These conditions affect both production and service-oriented public organizations, prompting them to align their business strategies dynamically and flexibly while leveraging advanced technologies to maintain market share and competitive positioning. This alignment enables organizations to continuously provide high-quality products and services, helping them navigate an increasingly competitive and volatile environment. Strategic alignment ensures harmony and stability within the work environment, which is essential for successful operations. It fosters agreement, cohesion and positive relationships among employees, improves communication with colleagues and work committees and strengthens interactions with partners and customers. Achieving strategic alignment across various fields contributes to resolving workplace challenges, optimizing time management and fostering a more enjoyable and comfortable work atmosphere. On the contrary, the absence of strategic alignment can create negativity, hinder organizational goals and generate undesirable impressions. This research examines strategic alignment as an independent variable with five dimensions: communication, infrastructure, skills, governance and partnership. It also explores entrepreneurial learning with four dimensions: Strategy, organization, culture and creativity & innovation. The study was conducted on a sample of administrative leaders at the University of Mosul. Using factor analysis, correlation analysis and regression analysis, the research validated its two main hypotheses: (1) Strategic alignment has a statistically significant positive relationship with entrepreneurial learning within the studied organization. (2) Strategic alignment positively and significantly influences entrepreneurial learning within the examined field. The findings highlight that strategic alignment cannot be achieved simply through friendly relations among organizations or employees. Instead, it requires continuous planning under strategic frameworks supported by organizational leaders in an atmosphere of mutual trust, cooperation, coordination and respect for differing opinions. A conscious administrative approach is necessary to facilitate constructive and creative ideas, enabling entrepreneurial learning by ensuring top management's ability to implement strategic objectives and engage in organizational coordination. A diverse organizational culture that fosters creativity and innovation is crucial for achieving entrepreneurial learning.

This research aims to provide a clear concept of green marketing communications and its role in green consumer behavior based on the opinions of a sample of citizens in Nineveh Governorate. The importance of the research lies in focusing on green consumer behavior as a basic element in competitive markets, which enables organizations to outperform their competitors in a highly competitive environment. The current research relied on testing green marketing communications as an independent variable and green consumer behavior as a dependent variable within an analytical field framework to identify the nature of the relationship between the research variables. Based on this, the researcher formulated a number of main hypotheses, which were tested using a set of analytical statistical methods. (374) citizens in Nineveh Governorate were surveyed using a form valid for statistical analysis. The research reached a set of conclusions, the most prominent of which are: Green marketing communications lead to enhancing the consumer's perception that the product provides added value, not only functionally but also ethically and environmentally. Among the important proposals reached by the research: The most effective marketing channels must be identified and used to reach consumers in Nineveh Governorate and influence them regarding green products.

The research aimed to measure the role of strategic awareness in organizational integrity at the Al-Anbar Technical Institute. To achieve this objective, a set of hypotheses was adopted, addressing the relationships of correlation and influence between the research variables. The current study relied on the descriptive-analytical method to present and discuss the data, as this method combines describing the situation with analysing it and deriving the corresponding results. For the purpose of collecting the required data to solve the research problem, a questionnaire was used and distributed to a sample of (100) employees working in the investigated field. Through the application of a set of statistical methods, the data of the practical aspect were analysed, which included the analysis of the responses and opinions of the surveyed individuals, in addition to testing the research hypotheses. The study reached several findings, the most important of which is the existence of correlation and influence relationships between strategic awareness and organizational integrity.

This research intended to study the impact of financial statement consolidation on the predicted capability of financial reports and the enhancement of organisational performance in joint stock firm, with a focus on a sample of banks described on the Iraq Stock Swap. The study addresses the significance of financial strengthening consolidation as a tool to boost clarity and reliability of financial information, which add to supplying a clear and comprehensive snapshot of the financial position of the banking cluster and helps investment and interested party make briefed decisions. Fused financial data for a sample of banks over a specific period were composed and analyzed using several statistical methods such as linear regress and analysis of the relationship between consolidation variables and financial and operational performance metrics. The study examined the impact of financial statement consolidation on improving the predictive capacity of financial reports by evaluating the accuracy of future financial forecasts based on consolidated information. According to the findings, consolidation enhances the accuracy of financial information, resulting in increased trust in financial reports and enhanced transparency in institutional performance. According to the findings, banks that rely on consolidated financial statements have a better ability to anticipate future financial performance, which has a positive impact on improving operational efficiency and competitiveness in the market.

This research aims to study the application of multi-output neural networks in modeling the costs of the sustainable value chain and to analyze their role in cost management and improving institutional performance, through an applied case study in the State Company for Petrochemical Industries. Industrial enterprises face increasing challenges in balancing economic efficiency with environmental and social considerations, necessitating the use of intelligent analytical tools to support decision-making. In this context, artificial neural networks emerge as an effective tool for estimating the complex nonlinear relationships between value chain variables and institutional performance dimensions. The study adopted an applied analytical methodology, collecting quantitative data from the selected company, including production operation costs, sustainability indicators, and institutional performance outcomes. A multi-output neural network model was constructed using deep learning techniques to predict sustainable costs (economic, environmental, and social) based on a set of operational variables. The study results showed that the proposed model has high predictive accuracy and significantly contributes to enhancing cost management effectiveness and supporting strategic planning towards improving overall institutional performance. Furthermore, the study demonstrated the potential of employing artificial intelligence in reinforcing sustainability concepts within the Iraqi industrial sector. The research recommends that industrial enterprises adopt intelligent analysis and digitization technologies in cost management and integrate sustainability dimensions into management accounting systems to ensure continuity and improve institutional performance in a competitive and dynamic environment.

The study aims to explore the relationship between some artificial intelligence techniques as an independent variable and technological vigilance as an intervening variable in achieving a competitive advantage. The study's main problem is represented by the question: "To what extent can some artificial intelligence techniques be applied to achieve a competitive advantage through the intervening variable of technological vigilance". The importance of the study stems from its focus on a key sector: education in general, and some of the formations of the Southern Technical University in particular, given their role in meeting the labor market's demands for highly qualified graduates trained in the latest modern technologies. Therefore, addressing these variables together will help the study sample achieve a competitive advantage compared to other universities. To achieve the study's objective, a descriptive analytical approach was used to conduct the analysis process to determine the relationships of influence and correlation between the study variables. The study sample consisted of 159 individuals. A questionnaire was used to collect the necessary information and data from the study sample. To process the data and test the hypotheses, several statistical methods were used to extract results using the structural equation modeling program (Smart PLS) and the program (Spss). The study reached a set of conclusions, most notably the support of the university's senior management for the study sample and its encouragement to adopt such technologies in a manner that places them among advanced universities. Furthermore, training programs are provided for professors to advance their level in this field.

The study herein aimed to identify knowledge management's role in improving supply chain operations' efficiency in service organizations, focusing on the Jeddah Islamic Port in the Kingdom of Saudi Arabia. The article used the documentary approach based on a review of the literature related to knowledge management and its impact on improving the performance of supply chain operations. The results of the study concluded the extent of the importance and effectiveness of the role of knowledge management in improving the efficiency of supply chain operations in service organizations and the existence of a direct positive statistically significant effect of knowledge management in improving supply chain practices in service organizations. In addition to the fact that there is a positive relationship between knowledge management processes such as knowledge sharing and supply chain efficiency.  The study also recommended many recommendations, the most important of which are: the need to improve communications between the various departments and sections concerned with the supply chain and support the informed decision-making process by providing access to relevant information.

The banking enterprise in Iraq faces many difficulties that name for greater adaptable and a hit funding techniques due to the united states of america's increasing financial and financial instability. This studies aims to research the impact of most appropriate investment techniques on mitigating monetary environment volatility, thru an empirical look at of five Iraqi banks over the period 2020–2023. Due to their important significance in helping the electricity of banks' financial positions, key financial signs were taken into consideration, together with capital adequacy, return on equity, go back on belongings, liquidity ratios, and the internet solid investment ratio (NSFR). The have a look at used state-of-the-art statistical evaluation tools with SPSS and a descriptive analytical method. The consequences showed a statistically full-size superb courting between optimal investment techniques and monetary surroundings volatility. Regression assessments confirmed that all impartial variables contributed an acceptable percentage of explanation to modifications inside the monetary surroundings. All of the variables' Sig values had been below 0.05, and the adjusted R2 value changed into zero.34, indicating that the cautioned hypotheses have been legitimate. The effects showed clean versions in performance among banks, with some achieving excessive tiers of operational efficiency and financial stability, whilst others confronted weak capital, liquidity, and profitability. These metrics display a huge discrepancy within the carried out investment rules, emphasizing the need of reformulating investment techniques and bringing them into compliance with prison and market demands. The study recommends that Iraqi banks adopt an integrated and balanced investment approach that takes into account the efficient use of assets, enhancing liquidity ratios, strengthening capital, and diversifying funding sources. This enhances their ability to absorb shocks and contributes to supporting financial and economic stability at the national level.