iarjbmIARJBMIARJBM2708-5147https://doi.org/10.47310/iarjbm.2025.v06i02.013Analyzing Social and Demographic Influences for Behavioral Buying: A Case Study in Iraqi General Company for Foodstuff TradingSarmad HamzaJassimNagham AbbasRasinDepartment of Business Administration, Faculty of Administration and Economics, Mustansiriyah University, Baghdad, IraqResearch aims to boost company's sales by leveraging its influence on its customers. Therefore, social and demographic influences on behavioral buying were studied. Iraqi General Company for Foodstuff Trading was chosen as research site and (85) individuals from company's managers and customers were interviewed to complete a questionnaire. It concluded that social influences play a significant role in consumers' behavioral buying and cannot be ignored. Research recommends that companies pay attention to demographic influences because they influence consumer behavioral buying. Company can achieve this through market analysis techniques and customer databases, which will maximize company's sales and profitability.