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Research Article | Volume 1 Issue 1 (January, 2020)
Effectiveness of Television in Communicating COVID-19 Control Messages in Rural Areas of Kwara State, Nigeria
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Under a Creative Commons license
Open Access
Published
Dec. 10, 2020
Abstract
The study examined the effectiveness of television in disseminating COVID-19 control messages to rural areas of Kwara State, Nigeria. The State consist of four ADP administrative zones. From the selected zones, 80 respondents were selected using random sampling technique. Thus, a total 160 respondents were selected for the study. Interview schedule was used to elicit information from the respondents. Respondents were made to watch a special documentary video that centred on COVID-19 over a period of two days, after which there was a „before and after‟ evaluation after watching the documentary video. In order to determine the level of effectiveness of the message, the evaluation results were subjected to statistical analysis. The results reveals that the television message resulted in about 25% increase in the awareness and knowledge level of respondents about COVID-19 in the study areas. The study concluded that the use of television as the only means of communicating COVID19 control messages in rural areas was not too effective. It was therefore recommended that the use of television should be effectively combined with a host of other means of communication in order for COVID-19 messages to effectively impact rural dwellers in Kwara State, Nigeria.
Keywords
COVID-19
Effectiveness
Television
Rural communities.
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