Country of Origin and Foreign Branding on Perceived Quality of Local Products in Indonesia: The Moderating Role of Consumer Ethnocentrism

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Research Article | Volume 3 Issue 1 (Jan-June, 2023)

Country of Origin and Foreign Branding on Perceived Quality of Local Products in Indonesia: The Moderating Role of Consumer Ethnocentrism

Under a Creative Commons license

Open Access

DOI : 10.47310/srjebm.2023.v03i01.005

Abstract

Country of Origin, Foreign Branding, Perceived Quality, Consumer Ethnocentrism, Indonesia.

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