The COVID-19 pandemic has significantly impacted decreasing demand in the tourism sector, especially the homestay occupancy rate in the Terengganu region, Malaysia. That is inseparable from the movement control order policy or the ban on traveling outside the city implemented by local authorities to stop the spread of COVID-19. However, as the pandemic subsides, the potential to activate the homestay sector through effective promotion is re-emerged. This international service activity is the result of collaboration between the University of Malaysia Terengganu and Syiah Kuala University which aims to determine the effective management and promotion of homestays in Sebrang Takir, Terengganu, Malaysia. The methods used include exposure and discussion directly with homestay managers there. The results found that the promotion strategy was carried out offline and online by displaying a variety of local cultural tourism attractions available in the village and three other effective promotion strategies, namely, positioning, resources, and capability strategies. The collaboration results are hoped to be study material for developing the homestay sector in Aceh.