IAR Journal of Tourism and Business Management” Abbreviated Key Title: IAR Jr. Trsm Bus. Mgn; ISSN - 2789-6021 (Online), ISSN - 2789-6013 (Print) and Open Access is peer reviewed, Bi-Monthly, Open Access Academic And Research Journal Published By International Academic & Research Consortium, Kenya. This Journal Publishes Original Research Articles, Review Articles, Case Studies, Editorial Comments and Other Scientific Studies within All the Fields of Tourism and Business Management.