Customer Engagement Market Share RBV.

Artificial intelligence is the ability of machines to understand the world around them, learn and make decisions, in a similar way to the human brain. Thanks to AI, machines are getting smarter every day.

This study aims to determine the effect of knowledge management and human resources on company performance through organizational commitment as a mediating variable. The population in this research is employees who work at the PT. Kemindo. While the sample used includes 199 employees who work in company offices. This sampling uses the saturated sample method because it uses all employees at the company office. The results of knowledge management research affect company performance. The quality of HR affects company performance. Organizational commitment has an impact on company performance. Knowledge management affects organizational commitment. The quality of human resources affects organizational commitment. The direct effect of knowledge management on company performance is 0.558.In comparison, the indirect effect of knowledge management on company performance through organizational commitment is 0.680 x 0.871 = 0.592. This indirect effect is greater than the direct effect, so the organizational commitment variable is intervening. The direct effect of the quality of human resources on company performance is 0.655. Meanwhile, the indirect effect of HR quality on company performance through organizational commitment is 0.762 x 0.871 = 0.663. This indirect effect is greater than the direct effect, so the organizational commitment variable is intervening.

University, Developmentalist function, Entrepreneurial function, Competitiveness, Paradigm shift, Enrollment.

Organizational Structure, SMEs, Sri Lanka & Entrepreneurial.

innovativeness, export performance, incentives and drivers, critical situations, food industry exporters.

AI, Business, Future, Prospect.

Knowledge management, HR quality, organizational commitment, company performance.