Identifying Determinants of Bank Choice: A Comparison of Public and Private Banks
This study aims to explore the factors that influence individuals' decisions when selecting between public and private banks. Specifically, it investigates how independent variables such as Value Added Services, Perceived Risk, Reputation, and Perceived Costs affect respondents' bank choices. A binary logistic regression model was employed to predict the likelihood that a respondent would choose either a public or private bank, based on these key predictors. In the model, the dependent variable, "Preferred Choice of Bank," was coded as 1 for Private Bank and 0 for Public Bank, with the Public Bank group serving as the reference category and Private Bank as the target category. The independent variables were treated as continuous and included: Value Added Services (VAS), Perceived Risk (PR), Reputation, and Perceived Costs (PC). The study highlights how each of these predictors influences bank selection, shedding light on the factors that consumers prioritize when making banking decisions.The results of the analysis revealed several noteworthy findings. First, Value Added Services (VAS) significantly increased the likelihood of selecting a private bank, with respondents who valued additional services being more inclined to choose private banks (Exp(B) = 1.374, p = 0.005). In contrast, Perceived Risk (PR) showed a strong negative relationship with the likelihood of choosing a private bank, suggesting that as perceived risk increases, respondents are less likely to opt for private banking options (Exp(B) = 0.600, p < 0.001). Reputation was another significant factor, with a positive impact on the probability of choosing a private bank, indicating that individuals are more likely to prefer private banks with a stronger reputation (Exp(B) = 1.248, p = 0.037). Perceived Costs (PC) was also a significant negative predictor, with higher perceived costs decreasing the likelihood of choosing a private bank (Exp(B) = 0.782, p = 0.008). Interestingly, other variables such as Gender, Employment status, Technology adoption, and Interest Rates did not exhibit significant effects on the decision- making process regarding bank selection.These findings underscore the importance of both tangible and intangible factors in shaping consumers' preferences for public versus private banks. While attributes such as Value Added Services and Reputation appear to positively influence the likelihood of selecting a private bank, the perception of higher risk and costs serves as a significant deterrent. The study contributes to the understanding of consumer behavior in the banking sector and provides insights for both public and private banks in terms of which factors they should emphasize to attract and retain customers. Further research could explore how these factors interact with demographic variables or examine the influence of additional external factors, such as economic conditions, on bank selection.