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Research Article | Volume 4 Issue 2 (July-Dec, 2023)
Data-Driven Product Bundling At B-70 Mart: Employing Market Basket Analysis for Sales Enhancement
Mujiyanto
 ,
Santi Novani
Under a Creative Commons license
Open Access
DOI :  10.47310/iarjbm.2023.v04i02.012
Published
Dec. 26, 2023
Abstract
Product Bundling, Market Basket Analysis, Apriori Method, Minimarket Sales Enhancement
Keywords
Product Bundling
Market Basket Analysis
Apriori Method
Minimarket Sales Enhancement
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