One of the important factors in realizing educational objectives in learning English as a foreign language is the role of the students’ motivation within the educational set up. Motivating students is one of the major challenges language instructors face. The poor performance of students towards educational aims and objectives could be associated to the low motivation of the students. Some students seem naturally enthusiastic about learning, but many need-or expect their instructors to inspire, challenge, and stimulate them. ELT teachers across the kingdom are seriously thinking and engaging their attention with the challenges of how to motivate the newly admitted students in the college. Needless to say, de-motivation in learning a new language is a natural and common phenomenon. The case of unmotivated students open a Pandora’s Box of questions: What are the possible strategies that can be applied in the class to improve the students’ motivation? What are the factors responsible for effecting on the students’ motivation in learning English as a foreign language? The experts’ opinions are different about the role of motivation in academic achievement. However, the common opinions emerged in the past and majority of them agreed that most successful techniques English ELT teachers can use to motivate students include engaging their interest; demonstrating the relevance of what they're learning; displaying enthusiasm for what we're teaching; establishing challenging, and employing a variety of instructional strategies. The present study draws the attention of the teachers that at present there is a need to speculate about innovative motivational strategies in ELT class so that the students could be benefited.