Due to the high number of businesses operating in the Fast-Moving Consumer Goods (FMCG) industry, severe competition amongst FMCG companies in Indonesia as they search for potential employees leads to a war of talent. The competition for the best talent has become almost as fierce as the competition for customers; this requires organizations to differentiate themselves from their competitors and to be seen as attractive employers for potential applicants and current employees. This study aims to investigate the significant factors that influence Job Pursuit Intention (JPI) on job seekers in Indonesia to provide FMCG businesses with assistance in developing a more effective recruitment strategy. Data were collected by questionnaire with a total of 250 respondents through non-probability sampling technique and analyzed by Structural Equation Modeling (SEM) with the assistance of AMOS 26 apps. The findings revealed that Employer Attractiveness, Compensation, and Reputation significantly affect the Job Persuit Intention. In addition, the Employer Attractiveness is one of the essential elements influencing the Job Persuit Intention at an FMCG company. Corporate reputation is proven to mediate the influence of attractiveness on the Job Persuit Intention.