Brand Experience and Impact on Repurchase Intentions: Analysis of a Sample of Customers of Zain Iraq Mobile Communications Company in Diwaniyah Governorate

doi:10.47310/srjebm.2022.v02i02.030

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Research Article | Volume 2 Issue 2 (July-Dec, 2022)

Brand Experience and Impact on Repurchase Intentions: Analysis of a Sample of Customers of Zain Iraq Mobile Communications Company in Diwaniyah Governorate

Bushra Habeeb Hadi Alshammari

Under a Creative Commons license

Open Access

DOI : 10.47310/srjebm.2022.v02i02.030

Abstract

Brand experience, repurchase intentions, Trademark experience, Perceived benefit, Trend toward use

Keywords

Brand experience

Repurchase intentions

Trademark experience

Perceived benefit

Trend toward use

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