This research was motivated by a decline in sales and a decrease in purchasing decisions at Citra Florist Surabaya. Meanwhile, the level of use of social media in Indonesia is getting higher. Therefore, a strategy or innovation is needed to influence purchasing decisions so that in the next year there will be an increase in the number of sales. The purpose of this study is to analyze the influence of social media advertising (X1) and Word Of Mouth (X2) on the purchase decision (Y) of bouquet products at Citra Florist Surabaya. The method used in this study is quantitative, using descriptive data analysis and Structural Equation Model Partial (SEM-PLS). The sample for this study was determined by the purposive sampling method. Data collection was carried out through the dissemination of questionnaires. The number of respondents in this study was 100 people, consisting of various groups and various ages. Data processing is carried out using the Partial Least Square (PLS) method with the Smart-PLS 3.0 application. In this study, the results were obtained that Social Media Advertising and Word Of Mouth had a positive and significant effect on Purchasing Decisions.