The Extent to Which Artificial Intelligence Techniques Can Be Applied to Achieve Competitive Advantage: The Mediating Role of Technological Vigilance
Noora Ishhab Abdul Jaleel Al-Rabeeah,
Hashim Nayef Hashim Al-Hachim
The study aims to explore the relationship between some artificial intelligence techniques as an independent variable and technological vigilance as an intervening variable in achieving a competitive advantage. The study's main problem is represented by the question: "To what extent can some artificial intelligence techniques be applied to achieve a competitive advantage through the intervening variable of technological vigilance". The importance of the study stems from its focus on a key sector: education in general, and some of the formations of the Southern Technical University in particular, given their role in meeting the labor market's demands for highly qualified graduates trained in the latest modern technologies. Therefore, addressing these variables together will help the study sample achieve a competitive advantage compared to other universities. To achieve the study's objective, a descriptive analytical approach was used to conduct the analysis process to determine the relationships of influence and correlation between the study variables. The study sample consisted of 159 individuals. A questionnaire was used to collect the necessary information and data from the study sample. To process the data and test the hypotheses, several statistical methods were used to extract results using the structural equation modeling program (Smart PLS) and the program (Spss). The study reached a set of conclusions, most notably the support of the university's senior management for the study sample and its encouragement to adopt such technologies in a manner that places them among advanced universities. Furthermore, training programs are provided for professors to advance their level in this field.