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Research Article | Volume 3 Issue 5 (September, 2022)
An Assessment of the Strategies Used in Reputation Maintenance in Government Ministries in Nairobi County
Under a Creative Commons license
Open Access
Published
Oct. 20, 2022
Abstract
Reputation is an intangible concept, studies universally indicates that an amazing popularity demonstrably will increase corporates worth and presents sustained competitive advantage. An entity can achieve its objectives more easily if it has a good reputation among its stakeholders, especially key stakeholders such as its largest customers, opinion leaders in the business community, suppliers and current and potential employees. If an organization is well regarded by its main customers, they will prefer to deal with the organization ahead of others. These people will influence other potential customers by word of mouth. Suppliers will be more inclined to trust in your organization‟s ability to pay and to provide fair trading terms. Potential employee will be more likely to sign up with the organization if you have a good reputation for your treatment of staff compared with an employer who may have an equivocal reputation, Ross (2008). This paper asserts that a positive reputation is very important and beneficial for an organization, whether its nonprofit or government institutions. This study used survey design. It involved the collection of information from corporate communication practitioners through their responses to questions. The use of survey design was appropriate because of sample generalizability of the findings from the three respondents in each government ministries to the whole population. Stratified sampling was used to sample the respondents who have been classified into subgroups. Data was collected through questionnaires. Data was analyzed using SPSS and use of descriptive statistics
Keywords
Stakeholders
Practitioners
Generalizability
Population
Subgroup
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