srjebmSRJEBMSRJEBM2788-9505https://doi.org/10.47310/srjebm.2021.v01i01.009The Impact of Product Quality on Consumer Satisfaction and Repurchase of Pizza in Sultanate of OmanRenjithKumar.RAfrahAl Darrai Rashid AlDarraiOmani population is influenced by the western dietary habits and there is increase in opting for pizza from international food chains. The study aims to identify the product quality attributes of pizza and its impact on customer satisfaction and repurchase. The objectives are to study the attributes of product quality that influence the purchase of Pizza and to identify the impact of product quality on consumer satisfaction and to examine the effect of customer satisfaction on repurchase. A sample size of 380 responses are collected from Nizwa. The most consistent variable that influence consumers related to the product quality of pizza is menu varieties and the consistency of pizza quality. Product quality of Pizza contributes 3% to satisfaction of pizza consumption. There is a moderate positive correlation between satisfaction and repurchase. Satisfaction of pizza consumption contributes 28% to repurchase of pizza.