sjahssSJAHSSSJAHSS2788-9424https://doi.org/10.47310/sjahss.2025.v05i02.001The Role of Public Relations Departments in Government Universities in Utilizing Social Media for Reputation Management: A Case Study of the College of Administration and Economics at Al-Mustansiriyah UniversityThis research aims to examine the role of public relations departments in government universities in utilizing social media for reputation management, focusing on a case study of the College of Administration and Economics at Al-Mustansiriyah University. The research problem lies in the inadequate and ineffective use of social media by public relations departments in universities to achieve institutional reputation goals and enhance trust among internal and external audiences. The significance of this research stems from the need to understand the extent to which these departments can leverage digital platforms to improve the university’s public image and strengthen communication with students and the community. The study hypothesizes that the effective use of social media by public relations departments contributes to enhancing the university's reputation, increasing transparency, and fostering greater audience engagement. The research sample includes public relations employees, faculty members, and students from the College of Administration and Economics at Al-Mustansiriyah University, employing a descriptive-analytical research methodology.