iarjbmIARJBMIARJBM2708-5147https://doi.org/10.47310/iarjbm.2021.v02i02.012Factor analysis of Product Quality attributes of Pizza: An empirical study in Sultanate of OmanR.RenjithKumarAfrahAl DarraiRashidAl DarraiDepartment of Business Studies, University of Technology and Applied Sciences, Nizwa, OmanOmani population is influenced by the western dietary habits and there is increase in opting for pizza from international food chains. This research aims to study the correlation of quality attributes of Pizza, identify the major attributes that contributes to product quality and to categorize the component factors of pizza quality based on factor analysis. A sample size of 380 responses are collected from Nizwa. 57.56% of the cumulative variance is contributed by the two product quality attributes, ‘healthy dish’ and ‘delicious and tasty’. After the factor loadings and factor rotations there are two components derived which are termed as “Pizza size and ingredients” and “Nutritional factors”.