iarjbmIARJBMIARJBM2708-5147https://doi.org/10.47310/iarjbm.2022.v03i02.007The Moderating Role of Financial Management Behavior on Money Attitude and Celebrity Worship towards BTS Army’s Impulsive BuyingInsyirahPutikadeaZhulaydarEsaPutriDepartment of Accounting, Faculty of Economic and Business, Universitas Negeri Surabaya, IndonesiaThis study examines the moderating role of financial management behavior on the effect of money attitude and celebrity worship towards impulsive buying. This study was conducted by quantitative methods using a questionnaire as primary data. The sampling technique used in this study is the purposive sampling technique on BTS Army. Before the moderating applied, the results showed a significant effect between money attitude and celebrity worship on impulsive buying, either partially or simultaneously. Otherwise, after the moderating variable is applied, the effect of financial management behavior between money attitude on impulsive buying does not have a significant effect, while the effect of financial management behavior as moderating between celebrity worship on impulsive buying shows its significance. It concludes that financial management behavior has a role as a quasi-moderator and so predictor.