iarjbmIARJBMIARJBM2708-5147https://doi.org/10.47310/iarjbm.2021.v02i01.088Influence Marketing Communication and Consumer Motivation to Buying Decision Through Trust Perception as Mediation Variable in PT. Busur Cahaya PersadaAgungPrayudhaSuhartoWagiartoHoesinUniversitas Krisnadwipayana, Campus Unkris Jatiwaringin PO BOX 7774/Jat CM Jakarta 13077, IndonesiaThis research aims to know influence marketing communication to a consumer buying decision, influence consumer motivation to a consumer buying decision, influence trust perception to buying decision, influence marketing communication to trust perception, influence consumer motivation to trust perception, influence marketing communication to buy decision through trust perception, influence consumer motivation to purchase decision through trust perception. This research is done in PT. Busur Cahaya Persada, which implied 55 consumers. Besides that, data is analyzed with path analysis, which used t analysis. Based on path analysis is implied that marketing communication influence consumer buying decision. Consumer motivation influences a consumer buying decision. Trust perception influence consumer buying decision. Marketing communication influences to trust perception. Consumer motivation influences to trust perception. The value of marketing communication on buying decisions is as significant as 0,389; the impact of marketing communication on purchase decisions through trust perception is 0,528×0,830 = 0,438. This indirect effect is more significant than the direct effects or other hands that trust perception can be bigger influenced by marketing communication to buying decision as big as 0,438-0,389 = 4,9%. In this case, it can be said that trust perception is an intervening variable. The value of the influencing factor influencing consumer motivation to buy decisions is as big as 0,570. Besides, the influence of consumer motivation on buying decisions through trust perception is 0,732×0,830 = 0,608. This indirect effect is bigger than the direct effect or another hand that trust perception can be a bigger influence on consumer motivation to buy a decision as big as 0,608-0,570 = 3,8%. In this case, it can be said that trust perception is an intervening variable.