iarjbmIARJBMIARJBM2708-5147https://doi.org/10.47310/iarjbm.2022.v03i01.002Consumer Buying Decision Making Models In Terms Of Covid 19MargaritaIšoraitėThe article analyses the definition of consumer decision-making, theoretical aspects of the consumer purchasing decision model, traditional consumer purchasing decision model, consumer purchasing decision model according to COVID 19. The article is based on the analysis of scientific literature and case studies. The study includes theoretical analysis of the literature, as well as case studies and comparative analysis. A consumer purchasing decision model has been developed in line with COVID 19.