iarjbmIARJBMIARJBM2708-514710.47310/iarjbm.2020.v01i02.023Education Sector - The new Gold Mine for Business Focused Data Analytics: A Case study of AssamBinotiPatroIn this 21st century, decisions and strategies are driven by data. Data is so powerful it can predict and forecast thereby resulting in a company’s success and failure. Business Analytics (BA) provides in-depth insights for a firm in developing its new products or improving the existing ones. Data analytics in business terms is the qualitative and quantitative techniques and processes used to enhance productivity and business gain of an organization. The contribution of Business Focused Data Analytics in entrepreneurship is unparalleled and is still at an evolving stage. Well, no difference is in the “Education Sector”. The Indian government is keen on encouraging start-ups, MSME’s and similar to promote education over a digital platform. This is the place where companies that provide “e-Learning” in the means of Online Learning Programmes to whosoever are willing to study come into play. It is still debatable whether online education will take over the traditional physical form but it sure has been put to everyone’s reach.