sjahssSJAHSSSJAHSS2788-9424https://doi.org/10.47310/sjahss.2022.v02i02.003Potlogo: A Budding Pottery GenreToyinEmmanuelAkindePottery is indisputably an age long tradition; rooted in man’s domesticity, housing liquid, culinary and horticulture. Interestingly, pots come in small, medium and large sizes with conical, globular, cylindrical, disk-like, rectangular and tubular forms. These forms have over the years saturated the global built space that, they require a fresh breath in Potlogo1; a budding ceramic genre, coined from pot and logo. The study aimed specifically at constructing Potlogo with the objectives of advancing its place as primus inter pares in the committee of pots in general and corporate pottery in particular. Studio experimentation and purposive sampling were the methods adopted; sourcing purposively Cable News Network (CNN) logo from the vast samples of corporate rectilinear logos, mainly for its household significance locally, nationally, continentally and globally. The studio experimentation involved downloading of CNN logo from the Internet, edit to desired scale and finally construct Potlogo. Finding consequently, established Potlogo’s multi-dimensionality and possible suitability as pavilion, porch, lobby, garden, street or public monument. Its prototype will serve as springboard for inquisitive enthusiasts. This development when fully embraced will boost corporate imaging and open new paradigm in design, vocation, production and patronage by potters, ceramists and corporations in Nigeria and globe wide.