iarjhcsIARJHCSIARJHCS2709-3336https://doi.org/10.47310/iarjhcs.2021.v02i01.016Research on the Evolution Process of Visual Design Style Since the 20th Century-- Based on Maslow’s Theory of ‘Hierarchy of Needs’JiangpingHuangChinlonLinYangGaoRungtaiLinPurpose: This paper discusses the correspondence between the nature of visual design style and audiences’ demands in different eras, and also discusses the evolution process. Method: This paper is based on Maslow’s Hierarchy of Needs, discussing the evolution of visual design style nature from the perspective of consumers’ demands. This paper discovers that the visual design style nature presents changes corresponding to the consumers’ hierarchical development change in different ears. Conclusion: With the consumers’ demand level changing from psychological needs, safety needs, social needs, esteem needs until self-actualization needs, the design style is also developing from function, amicability, interest, personality and pleasure, and also the design element shows the hierarchical development change from rational and precise, casual and free to perceptual aesthetics. It is hoped that this research could provide references towards the history construction of visual design style.