iarjalsIARJALSIARJALS2708-5104https://doi.org/10.47310/iarjals.2021.v02i01.036Assessment of Catfish Marketing Approach in Obio Akpor Local Government of Rivers State, NigeriaIke-ObasiJ.CAfrican Regional Aquaculture Center/Nigerian Institute for Oceanography and Marine Research, Aluu. P.M.B. 5122, Port Harcourt, Rivers State, NigeriaThis study evaluated various marketing approaches of catfish in  Obio Akpor Local of Rivers State, Nigeria. Seventy five  (75) fish marketers were selected using random sampling procedure. The data were collected through the use of questionnaires and were analyzed using descriptive statistics. The result of the socioeconomic characteristics revealed that most of the respondents (45.33%) were within the age bracket of 36-50. Majority of the respondents (94.67%) in the study area were women.  In addition, , 48.00% had only secondary education, 77.33% were married. Furthermore, the results indicated that, 41.33% of catfish marketers in the study area had marketing experience of 11 to 15 years. In the study area a greater part (53.33%) of the marketers sourced their fish from private individual farms. Moreover, most (73.33%) of the catfish marketers pass through the channel: Source to Retailers to Consumers as the most common channel in the study area. Most of the marketers (70.67%) sold their catfish in fresh form. A good number of the sellers (53.33%) engaged in open market display to sell their fish. The major constraints faced by the respondents in marketing of catfish in the study area was insufficient finance, lack of good storage facilities , purchase price instability, poor coordination of markets, inadequate local markets and high transport cost. Based on the results of the study, catfish marketers should be organized to form cooperatives society, so as to attract funds from government and nongovernmental organizations to support their business.