iarjetIARJETIARJET2708-5163https://doi.org/10.47310/iarjet.2021.v02i02.011Use of Fractal Batik Software for Batik Motif Design in Semarang Small and Medium EnterprisesDewiHandayaniU.NEndangTjahjaningsihFaculty of Information Technology, Stikubank University Semarang, IndonesiaFaculty of Economics and Business, Stikubank University Semarang, IndonesiaThe purpose of this study is to explore the potential of Batik SMEs in Semarang, Indonesia, in developing computer-assisted batik motifs so that they can enrich the repertoire of Semarang batik motifs. Batik motif design is an activity in making batik, both for written batik, stamped batik and printing. In designing batik motifs, there are many things that can be done by multiplying the imagination or by symbolizing several existing objects which are then translated in the form of writing grooves on a piece of batik cloth. The expertise of the motif design will also affect the selling value of a batik. Motifs can also describe and characterize the origin of batik with its local characteristics. How to design batik with the help of a computer with the concept of fractals has been developed but in combination with other software to minimize design monotony, several design patterns are needed to form the overall batik motif design so that batik becomes a unique work that is not only suitable for use as clothing material but also can exude the uniqueness of the owner. The importance of batik motif design that can be a strength for batik craftsmen in Semarang, Indonesia, it is necessary to use all devices that can explore batik motifs to be taught to craftsmen so that they can explore imagination and design, by providing batik designs using fractal batik software.