srjebmSRJEBMSRJEBM2788-9505https://doi.org/10.47310/srjebm.2023.v03i02.019The Role Of E-Commerce And Digital Marketing On The Productivity Of Msmes In Pontianak CityHendrawanFaisholLuthfiAyaSofiaA.RioLaksamanaWahyudiThe research was conducted to analyze the role of E-commerce and digital marketing on the productivity of MSMEs in Pontianak City, West Kalimantan. The method used in this research is quantitative with regression analysis. The object of this research is MSME actors in Pontianak City with a total of 40 MSME actors as samples. The results of this research show that the E-commerce variable has a positive and significant effect on the productivity of MSMEs. The digital marketing variable has a positive and significant effect on MSME productivity.